Transparency builds trust

If TikTok users in Northern Nigeria are experiencing difficulties accessing the platform, their concerns deserve to be taken seriously, even if TikTok denies restricting access. Rather than dismissing users’ complaints, the company should provide clear explanations and investigate the reported challenges. Transparency builds trust, but dismissing people’s experiences can weaken it. The real issue is not just what the platform says, but whether its response adequately addresses the concerns of its users.