New Chat-Sales Tool Launches In Nigeria

Nigerian businesses selling through social media have an option for managing enquiries and payments. DMly has launched in Nigeria, offering tools to turn WhatsApp and Instagram conversations into bookings, purchases and repeat business.

According to The Guardian Nigeria, the platform combines messages in a shared inbox, allowing business owners and staff to follow conversations without switching between phones or accounts.

It also offers AI-assisted replies to questions about prices, products and availability. Businesses can send invoices, arrange appointments and collect naira payments through Paystack or Flutterwave.

How Small Businesses Could Benefit

A fashion seller advertising dresses on Instagram might receive messages asking about sizes and prices. With DMly, the seller could manage those enquiries, answer routine questions and send a payment link when a buyer is ready.

Restaurants, salons, fitness studios and retailers could find similar uses. For service businesses, appointment reminders and deposit requests may help organise bookings.

The company says businesses can connect existing WhatsApp numbers and use the WhatsApp Business app alongside the platform. A seven-day trial is available.

Why Social Chats Matter for Sales

For many customers, asking a question through a messaging app feels easier than completing an online checkout. But conversations do not automatically become sales. Slow replies, missed messages and confusing payment steps can cost businesses opportunities.

A WhatsApp sales tool can help organise that process, while Instagram chat sales can turn interest under a post into a customer conversation.

The DMly Nigeria launch reflects interest in tools built around how small businesses already communicate. Its real value will depend on affordability, reliability and whether owners can save time without losing the personal service customers appreciate.

For entrepreneurs juggling orders, easier follow-ups could make the difference between an enquiry and a completed sale.