Kenya Actors Guild plans a digital casting platform to replace word-of-mouth auditions

The Kenya Actors Guild (KAG) is launching an online casting and talent platform. As reported by The Star on 19 October, the aim is to help actors and other creatives find more opportunities. The Guild have not yet announced when it will be unveiled nor how to register.
##The Problem it tries to solve
In Kenya casting opportunities can be very much based on personal connections. The Star highlights that performers have used personal connections, social media groups, recommendations and word-of-mouth to find out about casting opportunities. This can mean actors missing out on opportunities and no clear understanding of what talent is available.
## what the platform will do
Performers can create a professional profile showcasing their talents, experience, images, showreels and more. Casting directors and producers can search for the right person. The platform will also be used to post and find casting opportunities. Think of it as a searchable CV and portfolio with an audition notice board.

##Who it may help
As highlighted by The Star, actors, models, presenters, voice over artists, dancers, musicians, content creators and extras will all benefit. Most will benefit new talent. It should make it easier for up-and-coming talent to get noticed who may not be part of traditional industry connections. Long term it will help international productions working in Kenya find local talent.
Kenya Actors Guild Unveil Casting Platform
##why verified profiles matter
Although it is not mentioned in the Star article whether profiles will be verified, this is analysis. The Guild do highlight that the platform will ensure credible opportunities and create an organised database of Kenyan talent. Any casting platform will need to be trustworthy. A producer will want to know the profile is a real person with the experience they are claiming to have. An actor will want to know the casting opportunity is legitimate. If the KAG do create a verification system it would help both parties. It is up to the Guild to decide whether they will and how.