Kefilwe Mabote takes influencer culture to the racetrack with THE APEX CLUB

South African luxury lifestyle influencer and entrepreneur Kefilwe Mabote is taking her passion for luxury cars beyond social media with the launch of THE APEX CLUB, an exclusive motorsport and lifestyle experience at the iconic Kyalami Grand Prix Circuit.
Scheduled for November 14, 2026, the event will run alongside the South African Endurance Series' Kyalami 9 Hour season finale. It aims to bring together motorsport enthusiasts, celebrities, fashion lovers, business personalities and premium brands.
Curated through Mabote's luxury motorsport and lifestyle platform, Kefi Wheel Torque, THE APEX CLUB promises more than just a day of watching cars race.
Guests can expect premium hospitality lounges overlooking the pit lane, live DJ performances, fashion and cultural showcases, brand activations and live race coverage through APEX TV.
The experience will also feature interactive activities, including a sim-racing championship, reaction-light challenges and a race predictor. Approximately 500 VVIP guests are expected.
Why Kyalami is the perfect destination
Choosing Kyalami Grand Prix Circuit as the home of THE APEX CLUB is a strategic move.
As one of South Africa's most recognised motorsport venues, Kyalami provides the perfect environment for a brand built around speed, luxury automobiles and exclusive experiences.
The venue also allows Mabote to connect her lifestyle audience with an established motorsport community while attracting corporate partners, luxury brands and potential business opportunities.
With the wider Kyalami 9 Hour expected to attract more than 10,000 attendees, the event has an opportunity to benefit from an existing audience of racing enthusiasts and lifestyle consumers.
From social media influence to real business
Mabote's latest venture reflects a growing shift in the celebrity and influencer economy.
Influencers are increasingly moving beyond sponsored posts, brand endorsements and online visibility to create physical experiences that bring their audiences together.
By launching THE APEX CLUB, Mabote is turning personal interests and social media influence into a business platform.
These experiences create opportunities for ticket sales, sponsorships, hospitality packages, brand partnerships and direct engagement between businesses and consumers.
For participating brands, the value goes beyond having their products featured in an influencer's photograph. They get an opportunity to connect with potential customers in an environment designed around a particular lifestyle.
This also highlights how celebrity influence can become a commercial asset when supported by a clear concept, strategic partnerships and an understanding of the target market.
THE APEX CLUB therefore represents more than another glamorous celebrity gathering. It is an example of how personal branding, entertainment, motorsport and business can come together to create a marketable experience.
For Mabote, the racetrack is becoming more than a place to admire luxury cars. It is a space to build a brand, create business connections and turn influence into an experience people can participate in.