## Bvndle Rewards Festival promises ₦200m in prizes, concerts and experiences in Lagos

Imagine heading to a Lagos festival for music and good vibes, and potentially leaving with rewards, gadgets or other prizes.

That is the idea behind the Bvndle Rewards Festival, which is returning for its second edition with organisers announcing ₦200 million worth of rewards, prizes, gadgets and experiences across participating brands and festival activities.

The two-day event, themed “Be The Moment,” is scheduled for December 11 and 12, 2026, at Landmark Centre, Victoria Island, Lagos, according to the latest announcement reported by Pulse Nigeria.

For Lagos residents already planning their December outings, the festival is positioning itself as more than another concert on the crowded festive calendar.

What fans can expect at Bvndle Rewards Festival

Organisers say the 2026 festival will combine live entertainment, brand activations, interactive experiences, conversations, exclusive offers and rewards.

Attendees will be able to interact with participating businesses, take part in activities and earn or redeem rewards during the event.

Music will also play a major role.

The festival is expected to culminate in a Rewards Concert, bringing live performances together with the wider customer-reward experience.

The ₦200 million figure does not mean one attendee will walk away with a ₦200 million jackpot. According to the organisers, it represents the total value of rewards, prizes, gadgets and experiences available across participating activities, subject to applicable terms and conditions.

That distinction is important as excitement around the event grows online.

Why reward-led events appeal to young Nigerians

The combination of entertainment and tangible rewards could help the Lagos rewards festival stand out during a period when young Nigerians have plenty of events competing for their attention and spending.

Concerts already offer music, socialising and opportunities to create shareable content. Adding instant rewards, games and interactive brand experiences gives attendees another reason to participate rather than simply watch.

Bvndle describes the idea using a familiar Nigerian concept: “jara” - the little extra customers receive for showing up or remaining loyal.

The festival essentially turns that idea into a large physical experience, where brands can reward consumers while consumers enjoy music and activities.

There is already evidence that the concept can attract an audience. Organisers say the inaugural edition in December 2025 drew more than 5,000 attendees and 26 participating brands, including MTN, NGX, UBA and VFD Bank.

Another addition to Lagos' December calendar

The second Bvndle Rewards Festival arrives as Lagos prepares for its packed end-of-year entertainment season.

What makes this event slightly different is the attempt to blur the line between a concert, a consumer experience and a rewards programme.

For brands, it offers a chance to meet customers away from traditional advertising. For attendees, the pitch is much simpler: come for the music and experiences, interact with brands and potentially leave with something valuable.

Ticket and participation information will be released through Bvndle and participating partner channels.

With ₦200 million in rewards and experiences being promoted alongside live entertainment, the festival has a strong hook for anyone following Nigeria event news this December.

And in a city where December calendars fill up quickly, the promise of getting more than just a good night out could be exactly what gets young Lagosians interested.