Black Sherif Becomes Face of Telecel’s Project X

Ghanaian music star Black Sherif has been unveiled as the face of Telecel Ghana’s Project X, a partnership designed to connect the telecommunications brand with young consumers while promoting its digital financial services..

The announcement, made at a launch event in Accra on October 8, 2026, ends weeks of speculation about the campaign’s identity. The initiative brings together the award-winning musician and Telecel to offer customers more engaging experiences, exclusive rewards and greater value through its mobile money platform, Telecel Cash.

Black Sherif, popularly known as Blacko, was selected for his influence among young Ghanaians and his reputation for authenticity, resilience and determination.
Telecel Ghana Chief Executive Officer Patricia Obo-Nai described the partnership as a meeting of two compelling stories: a youthful, vibrant brand and an artist whose journey inspires millions.
His connection with young audiences makes him a strategic fit for a campaign seeking to build stronger relationships with customers beyond traditional telecommunications services.

Through Project X, Black Sherif will feature prominently in Telecel’s promotional communications and customer engagement activities, helping raise awareness of the company’s digital financial solutions.

The partnership promises practical benefits for Telecel customers and Black Sherif fans. Under the campaign, customers can receive unique BlackoCodes during the musician’s online engagements.
These codes will provide access to rewards, including free transactions, exclusive experiences, discounts, gifts and other prizes. Black Sherif is expected to share campaign surprises through his social media platforms, including TikTok, Snapchat and Instagram, over the coming year.

To participate, customers are encouraged to activate their Telecel Cash mobile money wallets, download the Telecel Play app and follow the artist’s online activities for announcements about available rewards.

Project X reflects Telecel Ghana’s broader effort to encourage digital financial inclusion by making mobile financial services more accessible, engaging and rewarding.
For Black Sherif’s fans, the collaboration creates opportunities to benefit from his online engagements beyond music. For Telecel, it offers a way to introduce more young consumers to its digital services.

While the partnership has generated conversation around the intersection of music and branding, its confirmed focus is clear: connecting Black Sherif’s influence with customer engagement, mobile money adoption and rewards.